When you create an invoice or write down an entry in Holded, you record data about your sales, purchases, products and contacts. This information, in addition to being useful to solve your daily tasks, is valuable for analyzing finances and defining your business objectives in the short, medium and long term.
To help you with this task, in the Analytics section you will find the Objectives and the Financial Reports . On the one hand, the Objectives will allow you to establish goals for your expense and sales accounts. This way you will be able to objectively analyze the situation of your company and make decisions based on the reality of your company.
To access, go to Analytics > Targets , and once there, you can:
Create a sales and expense account.
Assign goals to your sales and expense accounts.
Compare and get key information about your business.
Also, keep in mind that the objectives are established based on time (annual or monthly) and the amount you want to reach (annual or monthly amount), so they will help you to follow the evolution of your accounts and adapt quickly to any contingency, for example.
On the other hand, the Financial Reports will help you analyze the economic and financial situation of your company. To access it, go to Analytics > Reports and click on Finance:
Once there, you will see that there are five types of reports: Profit and Loss, Balance Sheet, Sums and Balances, Market Entry and Exit bank and ledger.
With reports, you can:
Analyze the income and expenses of your accounting year in the Profit and Loss report.
Analyze your assets, debts and capital of your company on a certain date in the Balance Sheet.
Identify the status of your accounting accounts in the Sums and Balances report.
Track your income and expenses on a given date in the Bank In and Out report.
Analyze all the movements of your accounting accounts in the General Ledger.